It is a purely shocking statistic, that only 4 in every 100 affiliates, actually turn over more than a few dollars. This is an truly awful statistic, but one that can be easily changed. The reasons as to why this phenomenon of awful sales occurs are numerous. In this article, I will be dealing with resell rights e-book packages, as the sales example item. However overall this article, can be applied, to any sales product.

The number one reason why sellers fail online, is caused by a lack of knowledge, as how to advertise their products. FFA`s are a good example of this. Visit any ffa page on the net and youu will see people struggling. Thousands of affiliates and other sellers use these methods as their sales vehicle. It is certain you will fail if you use these type of methods. The only people who will ever see these type of sites will be other sellers. And it would have to be one brilliant product, to be able to make a successful sale, to another seller via this method.

The second main reason, are products which are sold with pre-built sales pages. This whole process promotes a system, by which sellers think they can promote and provide websites, built-up totally with single web sales pages, and make easy money as a result. The resell products, themselves, mostly are initially purchased by sellers, because of a main sales pitch of `You Will Make Easy Money`. Thhe product itself becomes second best. Potential income becomes the sellers main driving point and this simply misses the mark totally. This is a real online marketing trap. All this provides is a one page sales pitch without the backing of any real substance. This substance can only be given by the backing of a real website, with your resale products built in, as part of it. And the products you sell should always be a necessary part of the topics covered by your website. Remember always, never sell items with standalone sales pages, without a reference point. And this reference point should always initially be found exactly, in the beating heart of the pre-sale, that can be found on your own website. We will get to this point in more detail further below shortly.