The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?

Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis.

It`s an ongoing process in which you will always try to beat your "control". Beating the control is marketing lingo for engaging in a never ending process of constant improvement to your sales copy in order to beat your last highest visitor to sale conversion rate. The more you practice this the more money you will makke!

This article will give you 5 quick tactics to get you started in playing your own game of "beat the control" which in turn will put you on the road to higher sales conversion and more money in your pocket.

Tactic #1 - Know your numbers

I am always surprised when I speak with clients who wish to increase their sales from their websites and when I ask them how many visitors they are getting per month, how many sales per visitor, average unit of sale, etc they don`t know. You must be able to measure results and that begins with knowing where you are at currently. Below are the most important factors you need to be trracking ...

How many unique visitors do you get per month. This is not the same as "hits". Most hosting companies provide a stats package that you can log into and see how many unique visitors you get each month. If they don`t I suggest switching to a hosting company that does.

How many sales do you get per 100 visitors. This gives you your conversion rate in percent. The average according to shop.org is around 1.8-2% or roughly 2 sales for each 100 visitors. I have found that this number can be dramatically improved by making even the smallest changes to your website copy and or layout.

What is your average sale price. Take all your online sales each month add them up then divide by the number of sales.

Tactic #2 - Move the big guns up to the fro