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Creating Compelling Content , Write It and They Will Come
By Michael Klasno


Clive Roberts
Clive Roberts main role within the FSB was the development and technical design of the online membership system and online directory serving over 200,000 members. Clive Roberts was responsible for capturing the requirements of the FSB and the wider membership. Clive Roberts was the lead developer for this project that delivered a solution using IBM Redback with a browser based front end. The membership system not only managed the FSB member details but was the basis of the online directory for determining content access which Clive Roberts had developed using.net 2003 and again later using .net 2005. This online directory allowed the federation members to collaborate, network, and share best practice. During these 3 years Clive Roberts was also responsible for the mentoring, support and coordination of a team consisting of 33 web page designers who generated the content for the FSB websites. One of Clive Roberts`s other successes was to designed and built a web application in (Flash 8) to deliver media (movies, audio and pictures) and content from events and conferences.

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In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need for content. Well written, insightful, informative content will bring your readers/customers in and keep themm on your site Long enough to hear about your products or read about the event you are sponsoring. What ever the object of your desire is content holds the key.

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In that article the spiders were the object of our desire. My quote "... almost any written content will give you untold opportunities to flood the spiders data bank with keywords and phrases. Not just 10 words or 30 words but hundreds of keywords and phrases." Today I want to discuss the other reasons for fresh content. In a recent article on his How to Blog for Fun & Profit blog, T.L. Pakii Pierce lays out what he calls "The Four Pillars of Effective Blogs" T.L. wrote;

"You cannot create a success blog without compelling content. Compelling blog content is not a compelling sal
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