If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?

Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page caan bring the Yahoo spider to their site almost immediately.

One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you`ve added a post. If it only were so easy to geet Google to notice new pages on regular sites!