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I live across the river from New York City and on the days I make my way over there, the one thing you immediately notice are the smells of the street. No... not that smell. I`m talking about food.

You`ll find all sorts of vendors selling food on the streets. But you won`t see 20 different hotdog vendors crowded onto one street corner. Common sense tells you that you won`t make much money when you are competing with a bunch of other vendors on one corner who sell the same thing.

Yet that is exactly what has happened to the internet marketing "how to make money" game. You are crowded into one street corner trying to sell the same hotdogs as everyone else and you just won`t make much money because their is just too much darn competition.

So then yyou try to outdo your competitors and develop ways to make your "hotdog" stand out from everyone else. And your competitors catch on to this little trick and they start doing the same, making the technique ineffective.

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You start offering fr-ee toppings with your hotdog but your competitors then also offer those same toppings and even include toppings that you don`t offer.

You counter that by doing a little tweeking. You move your hot dog stand a little over to the left, and a little over to the right to see if it can increase your sales. But gosh darn it your competitors start doing the same and you spend more time dancing then you do making sales.

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