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Understanding Website Users
By Jerry Bader


Graphic Design Bristol
Trying to create a new corporate image but lack the creative skills to know where to start? Need to give the company a modern makeover and distance yourself from the tired concepts of old? Want to find help with the process and bring in experienced people who can inject new life into dated looking campaigns? It sounds like you need to speak to the Graphic Design Bristolteam who work together to create inspired concepts for their clients. As part of the new image exciting new literature needs to be created so you can send out glossy brochures and catalogues to potential clients. Work alongside the Graphic Design Bristolfirm and you`ll instantly benefit form their wealth of experience. Currently on their website are a host of prime examples that show the fruits of their labours in action. With their creative ability they caan provide you with an outstanding range of printed materials that will be of real benefit to the firm in the future. You`ll find that you can create a stronger market presence for your organisation when you re-brand and update your tired old image. Printed material can look amazing once the Graphic Design Bristolteam has breathed new life into it.

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Is your website doing all it can to improve your company`s bottom line? Before you can answer that question you need to understand a little about how people use websites. User Interface Engineering in Massachusetts has done a lot of research into how people use websites, and their findings can help in determining if your website is doing it`s job to yoour best advantage.

Software Engineer
A Software Engineer will talk of crafting an application, refining and polishing it, as if it were a wooden sculpture, not a series of logic instructions. The problem here is that you cannot engineer art. Programming falls somewhere between an art and a science.

How Do Visitors Use Websites?

What UIE has found is that websites fail when visitors can`t easily find what they`re looking for. Now that may sound obvious, but the fact is most websites do not do a good job of presenting appropriate useable information to their users.

In designing a website we must take into consideration these facts:

1. people find it harder to read text on a computer screen,

2, people read 25% slower on computers than from print material, and

3. 79% of people merely scan Web-text for headlines, captions, and bulleted points, ignoring the

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